For It’s Fashion Weekend we created an activation to support the men who went shopping with their wifes or girlfriends by offering them a little time off. A mobile bar called ‘Waiting While She Shops’ where we offered them a cold beer and they could watch the football or play a game of FIFA. After his first appearance the WWSS bar became a welcome guest on many events. In collaboration with Toppers in Concept.

Photos by Max Kneefel