PAPERJAM was asked by Muziekgebouw Eindhoven and Storioni Festival to take care of the program, coordination, organization, promotion and visibility of the very first edition of their outdoor program called Music in the Streets.
Storioni Festival itself has been around for many years now, but their greatest wish was to organize an outdoor music festival with over 200 musicians playing all through the city. That’s where we came in. We created an open call and made sure musicians would apply to join the festival. We thought about the best possible festival area, and made contact with the right parties such as cafes, shops and restaurants. May 18 was the big day, the sun was shining, people were dancing, laughing and even crying from emotion. Over 60 acts including pianists, cellists, violinists, harpists participated and showed their passion for music to all the people in the city center. The festival was a huge success and will be back in 2020!
Photos by Dick Rennings & Nick Bookelaar