Eindhoven365 asked us to come up with a yearlong activation to give the newest hotspots in the city centre some extra attention. We create monthly items with the coolest videos, photos and articles where each month we ‘point out’ two new or remarkable hotspots. We use huge red arrows which are placed in front of the stores to show this is the place you need to visit this month. By combining a offline activation with an online spin-off this project reaches thousands of people every week.

Videos and photos by Max Kneefel