Felt is an oasis in the bustle of everyday life. Felt is palpable and close, in response to haste and hype. With unique artists, playing in special settings. Intense music that deepens, delays time into an experience that you won’t forget anytime soon. Sometimes at the Muziekgebouw, sometimes in the open air, then again in the Van Abbemuseum, Catharinakerk or at Piet Hein Eek.

PAPERJAM was asked by the Muziekgebouw to join the Felt team to brainstorm about new concepts, new ways to experience music performances through art installations, theater performances, dance stage design, lights, motion and so on. And what kind of brand suits this story best?

PAPERJAM was afterwards asked to set up and apply an effective marketing strategy that would be attractive for a younger audience. That’s why we collaborated with Firma Forma to create a brand that would suit the target audience. PAPERJAM is also working with the Muziekgebouw